Ideation
Market Sizing & Opportunity Identification
Strategy, Positioning, Branding
Naming
Concept Development and Testing
Feature Optimization
Pricing Research
Attitude Testing and Usage
Tracking

We can provide leadership in your product research in the following areas:

Typically suppliers have competitive advantages in terms of a methodology, a technology, or a subject/matter or industry expertise. New product decisions run the spectrum from ideation, naming, concept testing, optimization, to in-market performance evaluation and tracking. No one supplier can credibly claim to be best in all of these areas.

With a background in executive recruiting, and corporate insights leadership, we partner with best of breed technology, methodology, and expertise as a single point of contact focused on the big picture impact of the work: Will the new product be a success? While insights does not have control over the answer to this question, some departments go much further than others in coming closer to influencing the outcome.

Our methods may include non-conscious research, behavioral economics, online qualitative, depth interviews, hybrid quantitative- qualitative research, or the of expert interviews where we custom recruit leading subject matter experts for consultations.

NEW Product Research

Many times in corporate environments we know that people are promoted on the basis of avoiding conspicuous mistakes and navigating the internal political culture. The extraordinary amount of detail-oriented work in insights necessitates someone working from a higher vantage point who is not buried "in the weeds". We match the right methodology, the right tools, and the right expertise to your project. We don't push an internal set of tools or a one-size fits all approach. This necessitates a network of best of breed partnerships and constantly evaluating new suppliers and tools.

bhagins@researchinnovationandroi.com