As a broker, our competitive advantages include best of breed technology and methodology expertise, an impact-focus we could not have if focused on the details of the work, maximum feasibility for difficult sampling, and an objective agnostic assessment of vendor capabilities that will often break the value-cost tradeoff: saving you money will increasing impact. 


Market Research

Typically suppliers have competitive advantages in terms of a methodology, a technology,  or a subject/matter or industry expertise. Market level decisions run the spectrum from market sizing to segmentation to marketing mix modeling. No one supplier can credibly claim to be best in class in all of these areas.

With a background in executive recruiting, and corporate insights leadership, we partner with best of breed technology, methodology, and expertise as a single point of contact focused on the big picture impact of the work: will the research drive success? While insights does not have control over the answer to this question, some departments go much further than others in coming closer to influencing the outcome. 

Many times in corporate environments we know that people are promoted on the basis of avoiding conspicuous mistakes and navigating the internal political culture. The extraordinary amount of detail-oriented work in insights necessitates someone working from a higher vantage point who is not buried "in the weeds". We match the right methodology, the right tools, and the right expertise to your project. We don't push an internal set of tools or a one-size fits all approach. This necessitates a network of best of breed partnerships and constantly evaluating new suppliers and tools. 

Have you ever had to work with a statistician who seemed to know what they were doing from a methodological/technical perspective, but you would never put them in front of your executive team in a million years? These trade-offs are common when dealing with in-house employees that are on one supplier's payroll. Why limit yourself to that? Get us approved as a vendor and open a range of possibilities.

CONTACT US  +1.214.536.3955

bhagins@researchinnovationandroi.com

​​​We can provide leadership in your market research in the following areas:

  • Foresight- Predicting the Future & Scenario Planning​
  • Awareness Attitude and Usage Studies
  • Market Sizing
  • Segmentation Research
  • Advertising Development, Testing and Impact
  • Marketing Mix Modeling
  • Tracking Studies