Business Problem Diagnosis Webinar

Research Innovation and ROI, Inc, in partnership with Quirks Marketing Research Review conducted one of the largest studies ever done among senior client-side research executives: The Study of the 4R's of Research: Risk, Results, Revenue, and Return. One of the goals of the study (among others) was to systematize the process of going from stated research objectives to underlying business problem diagnosis.

We conducted over 75 in-depth interviews with senior executives from such leading companies including Microsoft, Bank of America, Yahoo, Kellogs, the Hartford, and many, many more.

Here's what a few of our sponsors have to say about the full content of the study:

"This is very, very good." - Director of Customer Insights, Automotive Manufacturer, North America

"Our business unit head was evaluating budgets and asked me to estimate the value the research department contributed to the business- I only had a couple of days and if I had not had the ROI material you provided, I would have given him something much, much weaker- thank you!" -Director of Research, Information Technology Fortune 1000 Company

"This information will substantially accelerate the ability of my team to be even more effective with their clients- helping them ask the right questions and push harder on the right things." -VP of Research, Broadcast Media Network

Research Innovation and ROI, Inc and Quirks Marketing Research Review are offering an exclusive training webinar for researchers which will explore in detail the steps in going from stated research objectives to underlying business diagnoses. According to study results, only 20% of corporate research departments have systemized this process. Thinking about the extraordinary amount of time spent perfecting surveys, analytics, and reporting- is it worth two hours of your time to systematize the research discovery process with your internal clients?

Companies which systemize the consultative front-end of research for their staff enjoy the following benefits:

• More in-depth conversations at the outset of research projects
• Earlier engagement on critical decisions
• More control over how they spend their time and how they respond to low-value research requests
• Better information and input from people outside the research department
• More impact on business outcomes and an increased ability to make a difference
• Greater opportunities for recognition and career advancement

The following topics will be covered in this two-hour webinar, taking participants through examples customized to specific types of studies:

Other benefits of attending:

• Credit toward the MRA Professional Researcher Certification requirement 
• A 15% discount on the purchase of "The Four Rs of Research" study-when webinar access is purchased before December 31st, 2010  

Who should attend:

Client-side researchers who want to improve the status of their department and its deliverables

Supplier-side staff who want to help clients solve business problems and not simply provide information

Anyone who wants to prevent research from descending into commodity status within their organization

The live event was one of the highest rated webinars in Quirks history and the only webinar to date for which they have charged a fee- 95% of the attendees to date have been either very satisfied or satisfied with the content based on the post-event survey.  The cost of the webinar, normally $149 per person, is free for the next several days only.