Are you under pressure to demonstrate and continually increase the value provided by your research department? Research Innovation and ROI, an organization devoted to maximizing the business value of marketing research, is seeking sponsors for its Best Practice Study: Maximizing Return on Investment from Market Research. This study will share best practices in maximizing the business value of research and methods for linking research programs to financial outcomes. The study will have a dual focus on both maximizing revenue associated with research initiatives as well as reducing unnecessary costs.
Demonstrating Return on Investment from marketing research is critical to maximize the influence of research among CXO’s, elevate personal and professional success, and protect budgets and staff. In uncertain times, demonstrating research ROI is critical in preventing research from descending into commodity status in your organization.